Mark and Adele discuss steps for starting a new business with limited resources, using a hypothetical example of a cupcake company. They discuss naming, branding, budget, pricing, and maketing. A website with a good domain name and professional writing is a must-have, along with a social media strategy, because “social media is the wave of the future today.” Adele talks about how a creative business, like a writing or photography service may be different. Mark describes how he helps clients brand their business by partnering with them to discover and develop a complete concept, vs. design firms that may just provide graphic design only.
Mentioned in this episode:
Avidero Photography www.avidero.com